Vehicle History Reports
AutoCheck Story
Over the last 12 years I have been watching how vehicle history reports have evolved into a more complete picture of a vehicles life. Years ago, when there was only Carfax , Experian was collecting millions and millions of rows of data for data mining. Experian decided to get into the vehicle history report business back in 2000 by starting e-vehiclehistory.com, which is now a dead URL. Experian did a very smart thing by partnering up with a large auction reporting company called "AutoCheck" which is now www.autocheck.com.
Experian and AutoCheck saw the need to have a competitor to Carfax.com in the marketplace. Being a start up you could not just decide to spend the millions of dollars to compete with the Goliath in Carfax so they came up with a "powered by" product. This was the architect of Lou Gaz and Dave Nemtuda. This concept was brought to companies like YahooAutos, eBaymotors, AutoTrader, Nadaguides and Cars.com. Why not empower your partners to have a version of their own vehicle history report where consumers already knew the brand. This strategy helped propel AutoCehck into the consumers eyes and the dealer world.
Today, AutoCheck is the most widely used vehicle history service used in over 90% of the auctions, major dealership groups and large automotive information portals like www.dmv.org.
AutoCheck went from a little known start up in the auto industry to empowering partners with a “powered by” product, building great relationships within the auto industry and leadership that is still going strong today with the likes of Scott Waldron, president of Experian AutoMotive.
For a complete look at your vehicle history on a car, truck, van or SUV go to AutoCheck.com
posted by Vince Virzi @ 12:24 PM
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